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VODIVI IS THE FIRST MANUFACTURER IN THE WORLD VODIVI is the first manufacturer in the world that creates eco-sustainable luxury handbags made by hand using ancient production techniques with inserts of rare local semi-precious, protagonists of the history and of the Italian territorial tale. UNIQUE PRODUCTION TECHNIQUES - Ancient technique of "Velatura" used by Raphael, Michelangelo, Leonardo And Titian; - Use of the rare Pink Stone of Monte Subasio; - Ancient Rust Painting Technique used by Carpegna in 1600; - Hand Brushed: Spatula Painting Technique; - 100% Sustainable Leather; - Unique Hand-painted Ceramics from Castel Durante; - Use of the Best Hypoallergenic Hemp; - Inserts, mechanics and bezels from the master craftsmen of Arezzo; - Interiors made with the precious artistic silk of San Leucio (Naples); - Glass inserts made by hand by the master craftsmen of Murano; - Ancient greek weaving technique. VODIVI CUSTOMIZATION Vodivi Personalized Marketing means a business model that adapts a particular product to the specific needs of each individual customer. Personalized marketing is generally practiced by companies whose products are very expensive or unique, because these products can be designed to meet each customer's special needs. Specifically, Vodivi means a Personalized Marketing model called Customerization which includes more activities and functions than the mass customization of products. DEVELOPMENT TOOLS OF LOYALTY TO THE VODIVI BRAND Reduced Marketing Costs: - sku - time to market, - wide range of products. Trade Leverage: high profit margins for distributors. Attracting New Customers: secondary target already identified, product lines dedicated to the secondary target already developed. Time to respond to competitive threats: + predictive analysis, + production to order, + sell-through, + approach to market demand. VODIVI BRAND ASSOCIATIONS Differentiate: uniqueness, exclusivity, eco-sustainability, luxury, craftsmanship, rare raw materials, ancient and rare production techniques, very high quality. Reason To Buy: unique products in the world made through ancient production techniques in a completely eco-sustainable way. Create Positive Attitude/Feelings: own a unique product that is the fruit of the story of the territory and of Italian history. THE EXCLUSIVE DISTRIBUTION OF VODIVI The exclusive distribution planned for Vodivi falls within the concept of distribution which involves the use of a single distribution channel for a specific area. Definition: Selling through third party distributors. Traditional formats: department stores, multi-brand boutiques. Emerging formats: outlet, e-boutique. DISTRIBUTION PRIORITIES: - Middle East, Asia and India - USA, Europe, Japan - Latin America, Australia OTHER CHANNELS The presence of Vodivi products in the following locations will also be assessed on a case-by-case basis: Luxury Hotel, Resort, Luxury Restaurants, Cultural Events, Museums.